Max Newland Joins Liberty Senior Living | A Growing Executive Team
July 23, 2025
Wilmington, N.C. — Liberty Senior Living is pleased to announce that Max Newland has joined the organization as Chief Investment Officer in a newly created position designed to enhance investment strategy. A resident of Ocean Ridge, Florida, Newland brings with him more than two decades of experience in real estate investment and a longstanding relationship with Liberty.
“Max brings a unique blend of investment expertise, strategic vision, and deep sector knowledge,” said Will Purvis, President of Liberty Senior Living. “He has been a trusted partner and a key contributor to Liberty’s portfolio growth over the years. As CIO, Max will play a critical role in identifying high-quality opportunities, optimizing capital deployment, and positioning Liberty for long-term value creation.”
“Will Purvis, and the rest of Liberty’s executive team are thinking ahead as they staff their organization. In addition to my role, they’ve hired a new Chief Operations Officer and are promoting proven leaders within the organization. Recognizing the strength of their bench today while hiring new leaders will make Liberty well positioned for its next phase of growth.” he said.
Newland’s career in investments began in 1999, after graduating from the University of North Carolina with a degree in economics and starting in investment banking in New York. He later earned his MBA from Columbia University and in 2004, made his first investment in senior housing, as principal, with a property acquisition in downtown Philadelphia.
During his career, Newland has acquired, developed and managed senior living communities throughout the U.S., and worked with joint ventures overseeing day-to-day management. In 2024, he launched Newland Realty Capital, an investment and advisory company.
“As an investor, I’ve always been drawn to non-traditional, esoteric real estate due to the risk-adjusted returns,” said Newland. “Senior living, specifically, is a sector I’ve long appreciated, having first cut my teeth in the sector 21 years ago. It’s a highly fragmented industry that is less institutional in nature when compared to traditional, core real estate sectors. This dynamic presents opportunities for tenured investors with strong contacts in the industry. ”
Newland is no stranger to Liberty. For over a decade, while leading the senior housing team at Kayne Anderson Real Estate, he partnered with Liberty on numerous deals. Most recently, he led the acquisition of The Carlisle Palm Beach, a beachfront senior living community near his home, through a joint venture with Liberty, Cerberus Capital Management, and his investment platform. “I exited my former company last summer and immediately pivoted to acquiring The Carlisle,” said Newland. “I’d been thinking about it as an investment for years, and Will and the rest of the Liberty team immediately saw the opportunity. Together, we achieved a successful outcome.”
With its 7.5 acres of beachfront property and unobstructed ocean views, The Carlisle is a unique asset. “The community needs improvements and reinvestment, but has great bones, as we like to say. With Liberty stepping in as operator, it has tremendous potential,” said Newland. “We’re now 90 days in. We’ve hired an amazing team, selected fantastic contractors to upgrade the physical plan, and refreshed the branding. The building had struggled coming out of the pandemic for a number of reasons, but that’s about to change with Liberty behind the wheel.”
Newland sees this as just the beginning. “The industry is ripe with opportunities like The Carlisle to underwrite and invest in,” he said. When describing his own approach to the next phase of his career, Newland said, “Moving forward, I’m focused on collaborating with people I admire and building lasting, meaningful relationships.”
Newland views his role as more than just a career. “It’s purposeful. I’m in one of the rare industries where I can do good for investors, partners, and residents. My parents are turning 80. My dad has dementia, and my mom is effectively his caregiver. Sadly, there are few quality senior housing options where they live and I have struggled with finding the best option for them. We need to create more as demand is dramatically outpacing supply. This is a deeply personal need for the industry to address.”
Liberty Senior Living
Liberty Senior Living, LLC, is a division of Liberty Healthcare Management that specializes in senior living and retirement communities. Based in North Carolina and established in 1875, Liberty Healthcare Management is an experienced, family-owned company that has been assisting people to manage their healthcare and residential needs for almost 150 years. To learn more about Liberty Senior Living and the communities they offer, please visit www.LibertySeniorLiving.com .